First, findings from a nationally representative survey of U.S. adults (n = 1,500) will be presented to describe how consumers purchase, store, handle, and prepare raw poultry and shell eggs. The survey over-sampled ground poultry product users to learn how consumers prepare this product, in particular, determining doneness. Next, the findings from this U.S. survey will be compared to practices in Argentina, Columbia, Spain, Italy, Estonia, Russia, India, Thailand, and Korea. Then, the results of an observational study related to behaviors for purchasing and storing raw poultry will be presented from 97 “shop-a-long” interviews. Next, results of two observational studies will be presented to illustrate common mistakes made by U.S. and United Kingdom consumers when cooking raw poultry. Then, results of a study conducted to educate consumers on a common unsafe practice, washing raw poultry before cooking, will be presented. The session will conclude with a panel discussion on translating research findings into action and how to motivate consumers to change unsafe practices for poultry and shell eggs.