Consumer perceptions about food safety continues to evolve. While consumer confidence remains high and foodborne illness remains a top food safety concern for consumers, it’s important to know today’s media and social environments transmit information that could potentially impact consumer perceptions about food safety – for better or worse. In addition to confidence and concerns about food safety, consumer interest about the origins of food has increased in recent years, due to many being further removed from the farm, as well as greater attention given to food and our health. As a result, media coverage of these issues, including the use of modern food production and agricultural technologies, has increased. However, the beneficial roles that food technology plays in improving food safety, sustainability and our ability to feed a growing population often gets lost in translation before it ever reaches the consumer. So what do consumers think about food safety? What do consumers think about food technology? Have their perceptions about these topics changed in light of negative media coverage? What are common misperceptions about food safety and technology that are being perpetuated in the media? What and where are the opportunities to provide more balanced, science-based information on these topics? This roundtable discussion will address these questions with a dual emphasis on food safety and food biotechnology. The roundtable experts will provide unique perspectives from the various segments of the food supply chain – retail, industry, consumer, government, and academia – and discuss consumer perceptions about food safety as well as explore the benefits and perceived risks associated with modern food production. Roundtable participants will share their successful interaction efforts with the media ultimately educating consumers about their role in creating a more sustainable and safe food supply.