RT11 IFIC Communications Roundtable: Leveraging Your Networks to Enhance Food Risk Communications

Tuesday, August 5, 2014: 8:30 AM-10:00 AM
Room 107-108 (Indiana Convention Center)
Primary Contact: Dave Schmidt
Organizer: Dave Schmidt
Convenor: Dave Schmidt
Panelists: Jane Andrews , Michael Roberson , Christine Bruhn , Benjamin Chapman , William Hallman , Matt Raymond and Matt Perkins
Many professionals are frustrated by today’s media environment in which food safety, food technology and other food related issues are often miscommunicated, causing undue public concern--especially for the mothers of young children. Many observers want to help or engage, but don’t want to be on their own or don’t know where to start.  An effective food risk communication and education strategy is necessary to put food risks and benefits into the proper perspective for the consumer.  There is an opportunity to leverage each of our various networks at home, at work, in our faiths, with our friends and many others to become catalysts and conveyers of the best information on food and health, delivered in a compelling way.  Learn about a new network organized by the International Food Information Council Foundation which seeks to do just that.  This panel of science and communication experts will provide case studies and a range of perspectives to expand the conversation beyond traditional risk communication to empower a grassroots network to balance the public dialogue on food and health.
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