Consumer confidence in the food supply has changed dramatically over the last five years. In May 2011, the Food Marketing Institute announced consumer confidence in food safety is at its highest point in seven years, with 88 percent of shoppers completely or somewhat confident in the safety of food at the supermarket. Recall management plays a significant role in maintaining this level of consumer confidence. Over the last five years there were several high profile recalls including pet food, fresh leafy greens and eggs. Following each recall event, consumer confidence declined. Recalls continue to increase every year, and they are becoming more complicated with ingredients contributing to ever expanding recalls (i.e., peanuts and hydrolyzed vegetable protein). It is essential for the food industry to partner with one another to implement innovative, best practices for proper execution of recalls at retail and food service. Not only will proper recall management improve consumer confidence, but it will also reduce and/or prevent expanded foodborne illness.

Presentations