Although many industry partners and food safety educators had focused on transferring knowledge of good agricultural practices (GAPs) to producers, wholesalers and their employees for over a decade, high profile outbreaks (Escherichia coli O157 associated with spinach in 2006 and Salmonella associated with peppers in 2008) have raised the profile of these risks. This attention has resulted in increased focus from regulators and the market on implementation of practices. Questions remain about most effective methods (including messages and media) and acceptable measures of effectiveness of training programs. A discussion of barriers, success stories and differing needs of subset target audiences can better create collaborations and strengthen the quality of outputs. The objective of this session is for the audience and panel members to share evidence-based approaches and lessons learned from program implementation, evaluation and barriers to success within this environment. Through prompts panel members will be asked to share best practices in education material design, implementation and evaluation. This true roundtable will be a moderated discussion. Each of the six panel members will be allotted three minutes to introduce themselves and set the stage for the discussion. Participants will be provided with a selection of questions ahead of time focusing on barriers, successes and next steps. The audience will also select the direction of the discussion through the use of real-time feedback clickers.