Today’s consumers have expanded their definition of quality to also include products that make them feel good about what they are buying. As such, Mintel research has shown increasing trends towards minimally processed, natural, non-GMO, preservative-free, and/or organic products. Consumers are also demanding a higher degree of transparency from the food supply chain to truly understand what is in their food and where it comes from. With advancements in social media and global communications, consumers are exerting increasing pressure on the food industry to provide them with a new definition of “clean label."
As a result, food scientists are working hard to meet the demands of consumers while still providing a cost-effective, minimally processed, safe product that still tastes great. These efforts have also migrated to the marketing departments to ensure that these new initiatives are transparent.
This session will directly address:
- Understanding more about current perception trends and what is driving these trends.
- Take a deep dive into the clean label initiative.
- Take a look at one company’s transparency campaign. Understand public response and what they’ve changed as a result.