Safe food for today's growing global population is a universal goal and while food producers, processors, manufacturers, retailers, regulatory and consumers globally strive to keep food safe, not all food is safe all of the time.  Food safety professionals and others who are tasked with explaining why this is and when and how it affects the food chain is imperative to maintain consumer confidence and build trust and to minimize and/or prevent a food crisis from occurring.  The proposed interactive session will bring together global partner organizations from Europe and the United States to discuss the plan and execution of food safety risk communication through a series of regional case study examples that demonstrate a local and national cultural context in which the communication occurs.  While these case studies are examples, they will be presented as a roadmap on what types of information should be communicated to the public; which channels and communication and social media networks should be used as templates for attendees to better understand the communication needs of target audiences.  Communication tools and resources will be shared from the International Food Information Council Foundation’s newly developed “Food Safety:  A Communicator’s Guide to Improving Understanding” as well as The European Food Information Centre (EUFIC) “FoodRisc” Program.

Presentations