This symposium will explore strategies that food safety professionals can use to build and sustain support for food safety programs within their organizations.  Topic areas that will be covered include building a financial case for food safety, meaningful messaging for food industry executives to all tiers of employees, legal perspective of food safety, as well as successful initiatives from within the food industry.  The session will include speakers from various backgrounds, such as a Food Safety Litigator, a business professor, and a socio-economic communications expert.  This cross section of viewpoints from outside the food safety profession will provide the audience an “outside-in” look at how food safety messages can have the most immediate and long-lasting impact.  The session will conclude with all speakers available for questions and final thoughts for building and sustaining support for food safety programs.  Given the breadth of material and diversity of speakers, we are recommending this session to be a 1.5 hr symposium.

Presentations